Maybelline new york | shine compulsion

How do you create demand for Maybelline’s latest lip craze? We went straight to the source of all things compulsive--social media. Through an Insta-fied world, we follow a day in the life of our Maybelline women experiencing Shine Compulsion for the first time. Here’s what happened…

Agency: Beauty@Gotham | Director: Laurent Chanez | | Edit: JUMP