Dove Serum Body Wash

As the creative lead on this project, I worked with my small but mighty Monks team to support the Year 2 launch of Dove Serum Body Washes under the “Body Meet Face Care” creative platform.

We developed and produced a suite of social and digital assets (including display) tailored to various audience segments and product variants. To maximize impact, we designed a versatile and repeatable content framework, allowing for the creation of multiple unique social assets. This approach ensured we could effectively highlight specific skin concerns and product benefits while maintaining consistency and scalability across campaigns.

Dove SuperBowl Social Campaign

1 in 2 girls drop out of sports due to low body confidence.

We teamed up with Dove and A-list athletes Venus Williams, Kylie Kelce, Tara Davis-Woodhall, Emma Navarro, and Odessa Jenkins to inspire the next generation of female athletes to stay in sports. Using a combination of OLVs & social content, our stars shared personal stories that empowered girls who are battling low body confidence, landing with a message to “Keep her playing.”

Because body confidence is the real MVP in sports.